More From the ExpoChat Vault

ExpoChat is on Summer Holiday but no reason you can’t still benefit from the wisdom of past chats.

Here’s one from March of last year…our “What can your data do? What are you doing with your data?

And a little something to play while you peruse the archive…it has absolutely nothing to do with data…or expos…but it’s pretty darn funny.

 

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From the ExpoChat Vault…

ExpoChat is on Summer Holiday but no reason you can’t still benefit from the wisdom of past chats.

Here’s one from February of last year…our “ExpoChat Advice Column Edition

And a little something to play while you peruse the archive…

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ExpoChat Is On Summer Holiday

Here we are just a couple days before the 4th of July holiday in the U.S. After that, you’ll all be doing fun summer stuff. We, your #ExpoChat hosts and moderators, would also like to do some fun summer stuff.

So, we’ll be taking off a few weeks this summer. We’ll stay in touch every Wednesday via a short e-mail just so you don’t forget about us. (If you haven’t signed up to receive our email updates please do so now…it’s right over there on the right side of this window…we only send out one email per week).

If something earth shattering happens in our industry we might schedule a Wednesday chat but most likely we’ll be seeing you again closer to the fall.

Whatever you do though, don’t remove us from your recurring weekly reminders on your calendar, because we will be back. And when we come back we’re going to have a very special announcement that we think you will all like very very much.

So stay tuned and enjoy the video below.

Traci, Stephanie and Dana

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Disrupting the Show

ExpoChat Topic for Wednesday, June 25, 2014 3PM ET/Noon PT
Moderator: Michelle Bruno (@MichelleBruno)

Reed’s recently announced revamp of its AIBTM trade show was “truly disruptive and instructive for the entire industry,” Michelle Bruno writes. So, this week on #expochat, she’ll be leading a discussion on the positive and negative aspects of the move, which takes a seemingly prosperous trade show and whittles it down to a much smaller version of its former self. She’ll also be asking you about disruption in general. Here are the questions:

From your vantage point in the industry, why do you think about Reed’s decision to scale back AIBTM?
When industry leaders like Reed make a complete 180-degree turn, what is your first thought?
Why is it important to be disruptive in today’s fast-paced business environment?
Some say the tradeshow industry is ripe for disruption. Where might it come from?
What are some of the ways you or your company have tried to be disruptive?
What has prevented you from making bold, disruptive moves in your business?
What are some of the ways you or your company are preparing for disruption?
Where are you finding inspiration for being disruptive?
If companies or shows don’t disrupt, how will they remain competitive?

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Customizing the Event Experience by Customizing Event Content

#ExpoChat topic for Wednesday, June 18, 3PM ET/Noon PT

Moderator: Traci Browne (@TraciBrowne)

We often talk about how we can make face-to-face events more relevant to our audiences on #ExpoChat. With so much valuable content and education available on the web, often for free, what can face-to-face events like trade shows and expos, offer that is different. What can they offer aside from the ability to meet up with others, well, face-to-face?

I (Traci Browne) personally believe the answer to the survival and growth of trade shows and expos is the ability to deliver a customized experience to each individual attendee. After all, that’s what they are used to getting online via searches. Those who prefer to read can find articles, white papers, blog posts and how-to’s. Those who prefer video or audio can also find exactly what they are looking for in their preferred format.

So why do so many event organizers prefer a one-size fits all model of delivering content. Sure, we might mix up the educational format with a mix of lectures, workshops and short “TED style” presentations but that’s just the tip of the iceberg.

The tools we have available today could help our attendees create a customized experience based on what content they are interested in. Near Field Communication and Beacon technology is not just a tool for the event organizer, but it’s a tool that benefits the attendee as well. It’s a way to ensure they are only getting the information that is relevant to them at a time that is right to receive it.

Mobile apps also have the potential to help an attendee customize their experience, yet very few app providers have made that functionality a priority.

Today on #ExpoChat we’ll be talking about how we can take the customized experience further. And do we even need to or is the way we are doing things just fine? Join us today to state your case and/or see a new perspective.

Q1 What are the advantages/disadvantages to embarking on a customized content model for your attendees?

Q2 Conference/expo content – are you on the “less is more” side of the fence or “the more choices the better” side – why?

Q3 What is the best way to segment our conf/expo education? By industry, job function, experience, use case, other?

Q4 What tools might you use to help your attendees customize their conference experience? How would they work?

Q5 Who on your event team should be part of the customized content committee? (What roles).

Q6 Given the industy’s reluctance to change…how might you pitch the idea or incorporate it into your event?

Q7 How would you measure the success of your efforts to provide customized content?

Customized shoes! Customization doesn’t get more important than this! Sorry guys…you probably just won’t understand this…

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Wacky What If Wednesday

ExpoChat topic for Wednesday, June 11, 2014 3pm ET

Moderator: Dana Freker Doody (@ExpoDana)

Did you ever wonder what if…?

Today on ExpoChat we’ll be “what if-ing” some different scenarios. Feel free to bring your own “What Ifs” too.

Q1. What if your trade show was dying and you didn’t know it?
How would you know?
What would you do?
Q2 What if a sitting president called and wanted to present at your event?
What would you do?
Q3 What if a major exhibitor pulled out of your show the week prior?
Q4 What do you do with that space?
Q5 What if you show up at a trade show and your competition launches the exact same marketing campaign?
Q6 What if a huge snow storm rolls in and half your attendees and exhibitors don’t show up?
Q7 What if you arrive at the show and there was a mixup and your 40 x 60 booth is only a 10 x 10?
Q8 What if someone offered to invent a tech tool for you and it could do whatever you wanted it to do…realistically?

And What if you woke up and there was a show on your wall?

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An Existential Chat – Thoughts From ECEF

#ExpoChat topic for Wednesday, June 4, 2014 – 3pm ET/Noon PT

Moderator: Traci Browne (@TraciBrowne)

Today’s archive is now available…

 

Rachel Wimberly, editor for Trade Show News Network wrote a wrap-up on the Exhibition & Convention Executives Forum that took place in DC last week. I noticed there were some interesting tweets coming out of that event. I thought it might be nice to explore some of the concepts from that event on today’s #ExpoChat.

You can read Rachel’s article here – http://www.tsnn.com/news-blogs/exhibition-convention-executives-forum-scores-record-breaking-crowd-dc and also check out the #ECEF hashtag for more gems.

If you’d like to see the video of the sessions at ECEF check them out on BobTV

For our purposes today you don’t need to be a show organizer…if you’re not just pretend you are and answer the questions as if you had carte blanche to invent or change an event. Or, just pretend your an exhibitor or an attendee that’s been asked for input…and someone is actually going to listen to you.

Q1 Greg Topalian, Reed Exhibitions said events must build fan-like loyalty to fend off disruptions – how would you do that?
Q2 What is a “standard procedure” that might leave trade shows open to disruptions (ie. Blockbuster late fees opened door for Netflix)
Q3 What is something we do today that is likely to be irrelevant 10 years form now?
Q4 Gary Shapiro, CES challenged – come up with “three new major things at every show,” What would yours be?
Q5 How Might you change your event to make your audience dependent on it?
Q6 What are three boring elements you would remove from your event if you could?
Q7. Greg Topalian asked ‘Are you developing something they can’t get anywhere else?’
Q7. What would you offer that attendees can not get anywhere else? Have you been to an event like this?
Q8. how could you create an experience’ so that attendees know they are at a specific show?

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