Disrupting the Show

ExpoChat Topic for Wednesday, June 25, 2014 3PM ET/Noon PT
Moderator: Michelle Bruno (@MichelleBruno)

Reed’s recently announced revamp of its AIBTM trade show was “truly disruptive and instructive for the entire industry,” Michelle Bruno writes. So, this week on #expochat, she’ll be leading a discussion on the positive and negative aspects of the move, which takes a seemingly prosperous trade show and whittles it down to a much smaller version of its former self. She’ll also be asking you about disruption in general. Here are the questions:

From your vantage point in the industry, why do you think about Reed’s decision to scale back AIBTM?
When industry leaders like Reed make a complete 180-degree turn, what is your first thought?
Why is it important to be disruptive in today’s fast-paced business environment?
Some say the tradeshow industry is ripe for disruption. Where might it come from?
What are some of the ways you or your company have tried to be disruptive?
What has prevented you from making bold, disruptive moves in your business?
What are some of the ways you or your company are preparing for disruption?
Where are you finding inspiration for being disruptive?
If companies or shows don’t disrupt, how will they remain competitive?

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About Traci Browne

Trade Show Consultant and Freelance Writer
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