Expochat topic for Wednesday, May 7, 2014 3pm ET
Moderator: Michelle Bruno (@MichelleBruno)
You can’t hide from social media any more. In fact, as a trade show organizer, exhibitor or supplier, if you don’t use social media, you’re considered old school and out of the loop. That said, a lot of us are still learning what works and how to pull the social media levers for marketing purposes. In today’s #expochat, we’ll talk about who’s doing what and what’s working well with social media marketing.
How important is social media marketing to your company or show?
Which social media platforms do you use to promote your company or event?
How did you decide which social media platforms to use?
What kinds of content do you distribute over social media channels?
What has been the most effective content you have distributed via social media?
How did your company or event “learn” how to use social media?
What is the one social media tactic that consistently works for your company or show?
How do you measure whether social media is working for your company or show?
What tools do you use do manage and measure your social media engagement?