Do We Need To Up Our Sponsorship Game?

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#ExpoChat topic for Wednesday, April 16, 2014 3pm ET/noon PT

Moderator: Traci Browne @tracibrowne

Countless articles are written about creating better more meaningful sponsorships for our events. Industry conferences have sessions dedicated to it. Yet we often still see bronze, silver and gold packages straight out of the 80s.

Some events and sponsors are getting creative and the sponsors say they see more value and the events say they get more value, their attendees get more value. Some show organizers say they even get more revenue from this type of sponsorship.

Today we’ll talk about what it takes to get creative. What do you need to keep in mind? Who is responsible…or should be?

Some background reading for today’s chat: How To Create Winning Sponsorships for Expos and Conferences

Q1 What are the upsides/downsides of taking the time to create more creative sponsorship opportunities (organizers and sponsors)

Q2 Have you done or seen any create sponsorships lately? What were they?

Q3 What drives innovative sponsorships? Who is in best position to lead sponsorship innovation (role on show side and sponsor)

Q4 What are the key ingredients for a successful sponsorship?

Q5 What metrics do sponsors want from show organizers to help measure the success of the partnership?

Q6 What metrics do show organizers look for to judge success?

Q7 What are some things a sponsor can/should do to ensure success other than write a check

Q8 What are some things the show should do to ensure success other than “build it”?

Q9. What have been your biggest challenges regarding sponsorship (please identify if as a show organizer SO or sponsor SP)

POM Wonderful Presents: The Greatest Movie Ever Sold (I highly recommend watching this movie…you’ll cry when you see all the effort and investment many the sponsors put into their sponsorship of the movie)


About Traci Browne

Trade Show Consultant and Freelance Writer
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