How do you define success and how do you measure it?

Archive of today’s chat is now available via Storify
This week’s chat is not for the faint of heart. We will be challenging platitudes such as “it’s not about the quantity, it’s about the quality.” We’re not going to argue the validity of that statement…well maybe just a little bit. But we will dig deeper into just how are shows proving the quality of their attendees? Is it what exhibitors want and need, or are show organizers just winging it?

This weeks topic was suggested by #expochat participant Bear Analytics (@BearAnalytics) and I know it is also very near and dear to long time #ExpoChat regular Scott Lee (@slee_CTSMCMECMP) who contributed some of our discussion questions.

So if you want to get into the real nitty gritty of defining what success really is for both show organizers and exhibitors then talk about how you actually measure it, then don’t miss this week’s chat.

1. What is your definition of a “qualified attendee” and are you in agreement with the show/your exhibitors?

2. Show organizers – how do you collect the information used for your post-event reports?

3. Excluding ROI, how else do exhibitors measure the success of their exhibit participation?

4. Exhibitors – What information do you include in your post-event report to management?

5. Would you be in favor of industry regulations being imposed on making promotional claims that can’t be verified like they have for medical advertisements?

6. Do you have a lead scoring system in place? If so how does it look? If not why?

No technobabble allowed in this week’s chat…

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About Traci Browne

Trade Show Consultant and Freelance Writer
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