Press Tactics

The archive for today’s chat is now available on Storify

The role and definition of “press” has been changing, so this is a great opportunity to talk about what is working and what is not. Read HERE about how one trade show created a press advisory board to help plan not just the press room but also boost little details of the show to make them more “coverable.” What’s working for you and what isn’t as you try to spread the word about your show, event, exhibit, company or self?

Here is how one show worked with the media to create their press room – New Motorcycle Show Asks Reporters: “Help Us Create Media Center”

What are advantages of attracting press to show/exhibit/event?
Are you sending press releases? To who?
What should a press release promote?
How else can you send info to press?
Are you targeted in your approach or general?
Do you outsource PR as related to show/exhibit marketing?
Have you tapped into new sources of coverage? How?
What type of environment do you create onsite?
What about bloggers? Do you accept as press?
How do you respond if bloggers/press are negative?

The glamorous world of reporting…

About Traci Browne

Trade Show Consultant and Freelance Writer
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