Engaging Your Influencers

#Expochat Topic for Wednesday, June 19, 2013 3pm ET/noon PT

This week’s moderator is @stephselesnick

This week on #expochat we’ll be talking about influencers and how show organizers and exhibitors can get on their radar. Every industry has them and it’s your responsibility to know who they are.

We’ll be tackling questions such as, how do you reach out to influencers to listen to your story. What types of offers will attract influencers to your show or booth? What offers are appropriate and which ones are not? Where are some of the places you can find influencers. Is it possible to steal them away from your competition or do you even need to? What do you do to fix a severed relationship with an influencer.

Warning: This hysterical video contains the f-bomb (actually quite a few). If this is offensive to you, there is a more appropriate video just below this one. I must, however, tell you the alternative video has absolutely nothing to do with this week’s topic on influencers. Sometimes in life you have to make choices. You cannot always get what you want. And no, it’s not a Rolling Stones video, that would be entirely too obvious.

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About Traci Browne

Trade Show Consultant and Freelance Writer
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