#ExpoChat topic for Wednesday, May 1, 2013 3pm ET/Noon PT
The archive is now available for download – Reaching-Gen-X–Gen-Y-at-our-events
The Dutch got a new King yesterday and while that is pretty cool, there’s much more exciting news coming out of Amsterdam. Amsterdam RAI recently released a very interesting report, “The future of exhibitions and events according to generations X & Y.”
The results show how Generation X (age 35-50) and Generation Y (age 20-35) experience events and what they are looking for. ‘Experience’ being the operative word here and ‘event’ the way forward for the future, with each generation loading these terms with different meanings. Together with TrendsActive and Ruigrok | NetPanel, Amsterdam RAI has created an overview of all these characteristics and preferences. It is sure to inspire all professionals in the event sector as well as being of interest to all who identify with generations X and Y.
The exhibition/event medium is in constant development. What started out as a vehicle for sales and product presentations has rapidly evolved into a place where physical communities are created. The rise of virtual meetings and applications has made the shape and content of events more relevant than ever, forcing the organisers of exhibitions, conferences and events to focus on opportunities for connecting to the latest technological and social trends. Amsterdam RAI has studied these developments and is now publishing the results.
Please download and read the report in preparation for today’s chat. Even if you can’t make today’s chat, download and read the report…it’s interesting stuff and filled with ideas for how an exhibition manager can reach both generations.
We’re going to use this study as a starting point for our discussion today. We want ways to reach both generations. Not just what the show organizer can do but what exhibitors can do in their booths as well. And let’s not just focus on the attendee experience…the folks making decisions to buy booths are very likely Gen X and Y.
Q1. Gen Y is described as “me-centric” how can we use that knowledge to create an experience they want?
Q2. Gen Y is described as “conscious & smart” how can we use that knowledge to create an experience they want?
Q3. Gen Y is described as “a visual culture” how can we use that knowledge to create an experience they want?
Q4. Gen X is described as being “cynics” how can we use that knowledge to create an experience they want?
Q5. Gen X is described as being “pragmatic” how can we use that knowledge to create an experience they want?
Q6. Gen X is described as being “family focused” how can we use that knowledge to create an experience they want?
Since we’ll be talking today about Gen X and Y–I figured we could have a little fun making fun of the boomer generation…