Project Trade Show Runway

ExpoChat topic for Wednesday, April 10, 2013 – 3pm ET/noon PT

Let’s dissect fashion shows, catwalks and models walking the trade show floor. We will consider any mammal to be a model for purposes of this discussion, and any showcase of said mammals with merchandise somehow affixed to them or represented upon them to be a “fashion show.” Basically — how can show managers and exhibitors harness the power of the fashion show to create excitement about the products and services of their industry? And no complaining about “my company isn’t in retail” or “we sell services not products.” We need to get creative so we are going to Brainzoom this one.

The trade show fashion show
Q1   How could we do more?
Q2   How could we do less?
Q3   In what ways have we seen it?
Q4   Is there a way to turn it upside down?
Q5   Is there a way to introduce it?
Q6   How could we simplify things?

We used this format last summer (inspired by @brainzooming) To read more about this creative process check out that chat’s page here

About Traci Browne

Trade Show Consultant and Freelance Writer
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