What exactly is so exciting about trade shows? What isn’t?

#ExpoChat topic for Wednesday, October 10th, 2012

The archive is now available for download via PDF: What-exactly-is-so-exciting-about-trade-shows

Background Reading (or as we like to refer to it as #expochat homework)
Is Your Exhibit Floor Fascinating?
So What’s New?
Trade Show Floor Beauty Is In the Eye of the Beholder

It seems like for every great idea we get someone is just around the corner to tell us, “that’s not so new” or “meh, it’s been done before.” Are some people just way ahead of the curve? Should they keep quiet for a while and let the others catch up? Or should the innovative few keep pushing the envelope and demand nothing short of spectacular?

In this weeks chat we’re going to take a look at the activity on the trade show floor. What personally gets your engine revving — what kinds of things do you just love or are you too over it. What does it take to actually get someone to stop and say hey this is cool!

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About Traci Browne

Trade Show Consultant and Freelance Writer
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