Archive of today’s chat available now for download as PDF – Taking-control-of-chaos
And for your viewing pleasure (read the archive…it will all make sense)
Expochat topic for Wednesday, July 11, 2012
Today we’re going to tackle an exhibit manager’s problem. It’s one I’ve heard many times…way too many times.
This exhibit manager’s boss created logos for every single dept, colors always changing, no overarching message. One division exhibits and then another and they don’t look same so people who come across each one. The booth visitor doesn’t understand full scope of what this company does. Plus she’s having to create new graphics for every event. She serves at whim of her manager and the divisional VPs. She doesn’t feel comfortable putting her foot down and saying “no more!”
So let’s go ExpoChatters. Can we her solve this exhibit marketing challenge? What are small steps to take? What data must she collect to build case for consistency?