How do you manage chaos? Should you manage chaos?

Archive of today’s chat available now for download as PDF – Taking-control-of-chaos

And for your viewing pleasure (read the archive…it will all make sense)

Expochat topic for Wednesday, July 11, 2012

Today we’re going to tackle an exhibit manager’s problem. It’s one I’ve heard many times…way too many times.

This exhibit manager’s boss created logos for every single dept, colors always changing, no overarching message. One division exhibits and then another and they don’t look same so people who come across each one. The booth visitor doesn’t understand full scope of what this company does. Plus she’s having to create new graphics for every event. She serves at whim of her manager and the divisional VPs. She doesn’t feel comfortable putting her foot down and saying “no more!”

So let’s go ExpoChatters. Can we her solve this exhibit marketing challenge? What are small steps to take? What data must she collect to build case for consistency?

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About Traci Browne

Trade Show Consultant and Freelance Writer
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2 Responses to How do you manage chaos? Should you manage chaos?

  1. Lisa McGrath says:

    Sorry I missed the chat! Definitely agree with Style Guides and the need for consistency across the board. Thanks for the transcript!

  2. I think the best way to solve this dilemma is to convey the advantages of consistent brand messaging at the exhibit(s). Divisions that under the same brand umbrella yet have different logos, color schemes and other related marketing information isn’t a sound formula for success. Additionally, when you attend future exhibits, attendees might not remember seeing you (if they were at other shows) and that means you aren’t succeeding with your “top-of-mind” awareness. The company I work for, http://www.balboacapital.com, attends various trade shows and exhibits, and we always utilize the same brand elements, and it’s proven successful. Hope that helps! – Derek

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