Ok, this one has some really great stuff…you’re going to want to download the archive here: Expochat-Archive-53012
…well at least four of them.
Last week on #B2Bchat (it’s very good…almost as good as ours 😉 I highly recommend it for B2B marketers and sales people) a new format was introduced. Four scenarios were presented and those on the chat gave their ideas for solutions and why. The why is very important here too.
Now this is Twitter and you’re not going to be able to give a lot of detail so it will be fun to see how concise people can be! When responding, please include the Scenario # in your recommendation and rationale…just as you would our normal Q&A format.
We are not a fussy group so enjoy this! These are real life issues that people have suggested and I don’t think they are the only ones to have the issue. So let’s brainstorm together and try to see if we can’t come up with some great advice…I know we can.
Here are the scenarios we plan to cover:
S1: How do you effectively plan for a 10×10 space. Meaning marketing and planning for a show with a small booth and layout challenges. You have money, you’re just trying to get the most out of a small space.
S2: In the last two years some of your anchor exhibitors have merged or are simply pulling out. Another 25 percent of your smaller exhibitors have gone out of business or do not have the budget for this year’s show. How do you handle each situation?
S3: You have no say in who works in your booth, your sales director assigns reps at the last minute and those reps almost never want to be there and it shows. How can you get more say in who staffs the booth and/or get more cooperation from those who are assigned?
S4: How do you handle repeated suggestions of making your trade show every other year (more euro model) rather than annual? It’s not just a few squeaky wheels, you’re hearing it a lot.
This is a pretty obvious choice but what can I say…I still have a lot of work to do tonight 😉