What can we do to help new attendees at trade shows?

#ExpoChat topic for Wednesday, April 11th, 2012 – 3PM ET/noon PT

Newbies – how do we attract them to our booths and incorporate them into our show community?

Archive now available for PDF download – Expochat-Archive-41112

The Center For Exhibition Industry Research says 36% of our show attendees are first time attendees.  So how do we manage the care and feeding of our Newbies?

What can we do to cater to these attendees? What can we do to keep them coming back year after year? How can exhibitors get them in their booths?

Hat tip to Stephanie Selesnick for this week’s video

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About Traci Browne

Trade Show Consultant and Freelance Writer
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