How should shows sell exhibit space?

Archive available for PDF download here ExpoChat32812

#ExpoChat Topic for Wednesday, March 28, 2012

For a long time show organizers have been in the real estate business.  Exhibitors purchase a certain number of square feet and in return they get an audience, a listing in a show directory and maybe a few other things depending on the show.

On this week’s chat we’ll discuss the virtues and vices of this model. It’s clear our attendees are seeing the show floor differently these days…is it time we are shows organizers and exhibitors adjust and make some changes of our own?

Q1. Booth space as square foot transaction/pricing are you for or against and how would you change it?
Q2. How can we accommodate small businesses/small budgets to cut down on suitcasing?
Q3. Should purchase of space include drayage, labor, lead retrieval and other services? Is it fair?
Q4. What can show organizers do to “level the playing field” or should they?
Q5. Attendees come to shows having already done research on companies…should shows/exhibitors be doing something different? what?

“It’s a Village?”

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About Traci Browne

Trade Show Consultant and Freelance Writer
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