How Exhibits Fit into the Overall Marketing Budget per CEIR

Chat topic for Wednesday, February 15, 2012 3pm ET

[View the story “#expochat February 15, 2012” on Storify]
To read more on this study, purchase the complete study or to watch Nancy’s webinar on demand for much more detailed information click here.

This week we’re bringing data to the party and we’re going to have some fun!

A couple weeks ago I had the opportunity to sit in on a webinar delivered by Nancy Drapeau, PRC who is Research Director at Center for Exhibition Industry Research (CEIR).  Nancy was discussing a new study The Spend Decision: Analyzing How Exhibits Fit into the Overall Marketing Budget.

The entire time I kept thinking…everyone from #ExpoChat should be listening to this!  But you weren’t were you?  Well Sanne was!

So this week I bring Nancy to you!  She will be hitting on some of the highlights of the research and will answer some questions you might have.  We’re going to introduce a bit more structure into this chat as Nancy has never done a twitter chat before and we don’t want to scare her off by rapidly firing questions at her.  We’re also going to have a bit of fun with some polling questions.

Regardless the data is very enlightening and show producers need to see it.  Exhibitors need to pay attention to see what you competition is doing and vendors…you definitely need to see this!

About Traci Browne

Trade Show Consultant and Freelance Writer
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