Sponsorships and hidden assets

Expochat topic for Wednesday November 2, 2011 3pm ET/noon PT

Archive available for download here – ExpoChat-11211-1

There is no doubt that sponsorships make our events possible.  But how do you create sponsorships that are beneficial to your show, the sponsors and your attendees.  We are, hopefully, seeing an end to the day when you just slapped a logo on a sign and called it a sponsorship.

We are seeing all types of sponsorships that go beyond a show bag sponsorship or banner ads.  Savvy show organizers are coming up with packages that are a win for everyone including their attendees.  Things like VIP receptions, Q&A’s with keynote speakers, social media lounges and more.  How can we find our hidden assets to create the best possible scenario for everyone?  How do we do that and still hold to our mission?

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About Traci Browne

Trade Show Consultant and Freelance Writer
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