Archive from ROI and Show Audit Chat. Towards the end the conversation picked up around the topic of RFID. Download the PDF: ExpoChat-82411
This weeks #ExpoChat will focus on exhibitor investment measurement and show audits. (We’re not using the term ROI because that is a specific financial formula…we’ll say measurement because that formula may be different for each exhibitor) This was a hot topic that came up in a previous chat so we wanted to spend more time on the subject. Show organizers want to know what information exhibitors need to sell participation in your show to their management.
During that previous chat some felt audits provide a third party review and data exhibitors find valuable. But some organizers didn’t like them. Tune in today and find out why. Let’s discuss what data is needed and are there alternatives, or is an audit the way to go?
Q1: What do you think of 3rd party Audits for exhibitions?
Q2: for exhibitors: would you be more likely to go into a show that’s audited?
Q3: What is the crucial information/service an audit provides?
Q4 are there other alternatives to provide the same TRUSTED information without an audit?
Some measurement reading – Commentary: The Lessons of ROI Measurement by Mitchell Beer