Topic: Trade Shows as Content
Archive Available as PDF: ExpoChat-832011
Q1: How can organizers use exhibitors as content to grow their communities?
Q2: What types of content can exhibitors create on the show floor?
Q3: How can exhibitors share without selling?
Michelle Bruno wrote an interesting article titled “Marketing Trade Shows as Content.” We thought it would make a great chat topic and Michelle has agreed to be there for the chat to help us discuss this idea.
We encourage you to read this article prior to the chat. There are also two posts that Michelle’s article links to. One by Dave Lutz and the other by Jeff Hurt. I’m hoping we can get them to join us as well. There is some really great stuff in these three articles.